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Learning 6— Differentiate your blog by cracking video content


Being able to create video content always gives you an advantage when it comes to collaborating with brands because most of the brands now are looking for those bloggers who can create good quality content for them.

Also, creating video is as easy as getting photos clicked. You can ask anyone to just take a video of you walking around and you can edit it later on.

Not only this, video content is less curated in fashion field. And there are more chances of videos to get viral and getting visibility rather than of photos.

After all, you can only make a mark by doing something different.

If you’re a beginner and want to try your hand on video content, then, here are some cool ways to make your video attractive enough.

1. Boomerang —

Anyone can make boomerangs by using either simple boomerang app or through Instagram stories. You can usually dance or do anything you love be it moving here there or turning around.

https://instagram.com/p/BZN55iHnDM_/https://instagram.com/p/BgxRqtTh8i9/

2. Stop Motion —

Again stop motion can easily be created through Instagram stories or some app. The only thing you need to make sure of the time you want picture to get changed. The best way to make a stop motion is to- start with basics and keep on adding or removing or changing other small things to the look.

https://www.youtube.com/watch?v=RD_yLf0dtP0

3. Time Lapse –

Time lapse can be created using apps like Hyperlapse and are super cool to show fast transitions. It’s best for make-up videos too!

4. Normal Video —

It can be as simple as walking and posing with your outfit on. Play with your outfit or expressions. To make it look more attractive, you can use props like balloon, hat, sunglasses etc.

Tips to make your OOTD videos attractive —

  1. QUIK is the app which is used by most of the bloggers to create video content. Easy to use and manage your stuff. The app even have some templates, you can choose one of them and the app will automatically create a video with your references.
  2. Use INSTAGRAM camera to create Boomerang and Stop motion kind of content. For time-lapse, you can download Instagram’s Hyperlapse app. It’s the easiest way to make and also no branding of any kind shows up on such a video. Just create a hyperlapse or boomerang or stop motion and just save it in your gallery.
  3. Background, props and music are three things which you need to work on the most while creating a video. Not to forget, always be confident of what you are doing specially with video content. If you’re confident enough, more chances to get attention to your content.
  4. Want to search for some creative ideas? Use #FASHIONVIDEO hashtag on Instagram. It’s always a good idea to have some ideas planned before creating one, right?

Need more inspiration? Check out these videos that we have found for you!

https://instagram.com/p/Bjm7l0XFpyy/https://instagram.com/p/Bi1IlBKluAP/https://www.instagram.com/p/Bf8TPLcFU7Y/https://www.instagram.com/p/Bj8gTR_nNOl/https://www.instagram.com/p/BjkaClHgTk2/https://instagram.com/p/BjxWYSXF3w6/https://www.instagram.com/p/Bj9YSwwHEl0/https://instagram.com/p/Bh_Dj1ZlwV0/

It’s just a way to define your special edge in the increasingly crowding space of fashion bloggers.


That’s it for now folks. At Marsplay, we will be hosting a contest for OOTD videos to hire 20 video content creators exclusively for our platform. We hope that this learning will help you with getting started with video content.

Let us know if you enjoyed reading this blog post.

This blog was compiled by your community curators Purnima Madan and Stuti Gupta, edited by Shreya Dalela. So, you can let them know if you loved it. ❤️️

Stay tuned for next week’s learnings.

Lots of love, 
Marsplay Team 💌

This blog was written exclusively for Marsplay Community members.

Want to be a part of Marsplay Community?


Download our App and DM us on Instagram to join!

Learning 5 — 10 creative ideas for your daily captions


Hey Marsplayers, I hope you all are doing great and are not stressed because of your exams. Let us give you a reason to smile and take a break as it is the time to share the weekly learning.

Writing a catchy caption in instagram posts is a big task in blogger’s life!

And you definitely don’t want to be one of those who share only pictures with no meaningful captions. Right?

At times we go out of captions. So here’s little help for you in this weekly learning which will help you write captivating and pleasing captions. Here you go —

How to write good captions:

1. Tell your audience what you usually do

You can share what you are doing, what’s your plan for whole day, how’s your day going.


2. A little about your past or future posts

Share when you are going to upload new blog, what your new blog is all about, sneak peak about your posts. Or maybe you can share the link of your last blog posts, asking your audience to checkout previous posts.

3. Greet your followers

It’s okay to greet your followers sometimes. Don’t fake anything on your captions. Try to be real with your captions. Wishing them on festivals or maybe greeting them good morning or evening.


4. Telling about the look you are wearing

Add details of the brand you’re wearing, what style you are wearing. What different you created with the look.


5. Tell a story

Your caption should have a story to engage with your audience. Write that caption or story on which people can respond. If you put a caption like- Beachy Vibes or something, you can’t really expect your audience to engage with it. Rather tell a story, how you feel being there, what’s the atmosphere, any interesting thing you spotted there or a fun highlight of the day etc.

Get real and talk about your struggles too so that people can connect with you better.

6. Ask a question

If you can’t think of any question. Write a normal question as your caption like- What kind of next blog your audience wants to see, what do they think about your posts or make it even simpler by asking poll type questions or questions that they can answer with a simple yes/no etc.


Make it easier to answer by giving options. Ask them to tag friends.

7. Use of relatable Quotes/Lyrics

It feels so good when a quote is going perfectly well with your situation. You can google a quote and try to find one related to your post which you are about to upload. But yes, make some effort and don’t just post most overused and cliche’ ones.
Here you can get ideas for interesting ways to use quotes.

Check how she used song lyrics in caption to capture the essence of her outfit

8. Fashion Tips or Hacks

If you are about to post something that is related to some fashion hack or tip then explain that tip properly in your caption in detail. Let them know that they can comment any questions/doubts that they might have.



9. Say Thank you to your audience more often for engaging

Be grateful to your audience as they are the only ones who can help you grow. Practice gratitude in your life; it will help you achieve big heights. It sounds simple but it does have a profound effect.

10. Cross-promote your other social media handles

You can even promote your other social media profiles like snapchat (but make sure that the content there is a little different). For example, post something from Snapchat that you don’t usually share on Instagram (like more BTS shots or highlights from personal life) and tell them they can follow you there for more such posts.


To make everything a little easier for you, we have pinned some of the tricks- which our team came across while using Pinterest. On this board– there’s a monthly schedule you can follow and write your captions accordingly.

That’s it for now folks. Let’s discuss ideas for writing best captions in the community this week. Take screenshots of your favourite ones when you are randomly browsing.

Let’s know if you enjoyed reading this blog post. This blog was compiled by your community curators Purnima Madan and Stuti Gupta, and edited by Shreya. So, you can let them know if you loved it. ❤️️

Stay tuned for next week’s learnings.

Lots of love, 
Marsplay Team 💌

This blog was written exclusively for Marsplay Community members.

Want to be a part of Marsplay Community?


Download our App and DM us on Instagram to join!

How Paavni earned over 3000 INR on Marsplay by posting regularly

Paavni’s MarsplFay Profile

There’s nothing that gives more happiness than writing success stories of our users. We built Marsplay to empower creators with great taste in fashion to have freedom to share their styles and monetise irrespective of their ‘follower count’.

With Paavni’s story among many others, we feel we’re closer to that vision.

Paavni is among our earliest (and the most active) users. She joined us under the Style Diva Internship program and started posting her styles regularly on the platform as a part of weekly tasks.

She has the kind of styling sense that quickly catches on and that’s led her to earn over 3000 INR on the platform.


Here’s what Paavni has to say about the experience —

“Once I started posting regularly, I was hooked to the platform.

In some cases, I was able to tag the exact products in my outfit, specially when I had purchased them from Myntra. That was exciting!

I think what works for me is that I put links to my looks on Marsplay in my bio and actively post stories about how my looks are available to shop on Marsplay App.

I do it for every look that I post on Instagram. And I think it people are more likely to buy those outfits when they see how I have styled it.

So, I try to capture that moment by letting them know they can shop that or a similar styled outfit.

It was really exciting to get my first sale! It’s been two months now that I have been posting regularly and I have got five sales and earned 3000 INR along with gaining a huge following.

People who discovered me through Marsplay have appreciated me a lot for my styles and that has given me the confidence to work hard on every look I create.

I love how engaging the entire community is and I connected with some great people here! I literally participate in all contests and all prompts because it’s so much fun!”




It’s been a super amazing journey for Paavni, and it’s largely because of the efforts she has put in promoting her styles on the platform.

We are waiting to write about more such success stories. Next one could be yours. Don’t you think? 😍


Marsplay Community comprises of the best hand-picked bloggers who share their styles on the platform to get recognised for their great sense of styling and to monetize from their social influence.

Want join Marsplay Community? 
Email us at community@marsplay.co to get connected with us or download Marsplay App and start posting your styles. 🙂

Learning Blog 3 — How to design a feed that tells a story


Hello everyone!

Hope you had a wonderful week. This week, we have some interesting ideas for you to design you feed. Do pick up a few of them and experiment with it.

Maintaining a great feed is one of the best ways to distinguish yourself from the thousands of bloggers out there. Don’t you think?

Here are a few things to try.

1. Have a grid pattern to follow

Nowadays, every second blogger is working on creating some good grid on their Instagram profiles. And that’s because the feed does matter. You can take some inspiration from bloggers outside India as they have such amazing feeds.

Some great ideas to experiment with are- black and white, colourful or single colour.



Examples of feed design. The first one is called rainbow feed where you transition from one colour to another.

We know that it’s very difficult initially to follow some grid but yes one hack that we can suggest is to go with a single effect picture and apply it to all pictures that you post.

“I have choose warm colour feed for my profile and I literally just go with that effect for my every picture. You can try that too. This won’t only make your profile look good, but will also help in growing your account.” — Stuti, blogger at Swagitup (Click on link to check feed)


Using one effect in all your pictures can give a very nice effect to your feed.

2. Use hashtags according to pictures to increase engagement

Use correct hashtags on your photos, and please keep changing hashtags within a week or so. According to my experience, use hashtags according to the picture you are posting, if it’s a ruffle top and denim jeans, you can use these hashtags- #ruffletop #denimjeans #brandyouarewearing #fashionblogger #styleblogger #cityyoubelongto #whichstyleitis #bohoorstreet #someocassion etc.

Else use google and search for popular hashtags.

3. Update the location on your posts where you had shoot

Not to forget, if you have shared some pictures which you shot in some cafe or good place. Mention the location. People do search locations and then pictures of that particular location pop up.


Mention the location for better visibility for your posts.

4. Have to the point captions

Captions shouldn’t be too long, until and unless it’s absolutely necessary or it’s a story you want to convey. Make your short status do all the talking/ gain attention.

5. Always tag the brands

Tag the brands you are wearing or profiles which give shoutouts.

Along with that, also tag some good fashion applications which will probably give you shoutouts like Marsplay, Styledotme etc. There are certain pages as well which can give you shoutouts and collaborations. Pages like- Outfitofthediva, bnbmag, popxo, lbbdelhi etc. You can tag them in your posts.


Tag brands for better visibility. Also it makes your feed look professional.

6. Write an impressive bio

To create good bio is the most important part of your profile. Every person or company judges you through your bio only. Make it look nice and easy to understand. You can even use hashtags and mention some other page in your profile, isn’t that cool?

Things to remember while creating good profile:

1) A decent and nice profile picture which portrays the essence of your entire profile.

2) Mention your website link in your profile.

3) Try to talk about the niche in which you are blogging.

An example of great bio description that defines niche.

So, that’s all guys! I hope you got some amazing ideas from this blog post to try out in coming week. We look forward to seeing you use some of these ideas to create content this week.

We will also be hosting sessions with super bloggers to help you learn these things.

Let’s know if you enjoyed reading this blog post. This blog was compiled by your community curators Purnima Madan and Stuti Gupta. So, you can let them know if you loved it. ❤️️

Stay tuned for next week’s learnings.

Lots of love, 
Marsplay Team 💌

This blog was written exclusively for Marsplay Community members.